Behind the scenes
Emirates
Hop on board with Emirates this Easter
Fiend teamed up with Emirates and Grama Films to bring a touch of magic to the skies with an enchanting CGI Easter Bunny film. Crafted in a state-of-the-art studio using advanced performance capture, puppetry, and cutting-edge CGI, the project seamlessly blended heartwarming storytelling with innovative technology. We collaborated with animal movement specialists to ensure the bunny's actions were lifelike and engaging, giving the film an extra layer of authenticity.
For the final shot, we took things to the next level by building a life-sized airplane completely covered in fur, filmed in a studio to create an unforgettable visual moment. This stunning detail made the bunny’s adventure truly leap off the screen, inviting travelers to hop on board with a playful copy line that captured the spirit of the season.
The campaign took flight across social media and digital screens in participating airports, delighting passengers and bringing a whimsical charm to their journeys.
Results:
- 3.2M+ views across social platforms
- 150K+ engagements (likes, shares, comments)
- Featured in 10+ major airports worldwide
- 20% higher engagement than previous seasonal campaigns
- Video
- Social
- DOOH
- BTS