Emirates set out to merge aviation with high fashion—and Fiend brought the vision to life. Partnering with Grama Films and top designers, we transformed aircraft into fashion-forward masterpieces, redefining luxury in the skies.

From art-directing every detail to writing and directing an epic runway show where these one-of-a-kind planes took center stage, we turned the collaboration into a cultural moment. Timed with Milan Fashion Week and Emirates’ 40th anniversary, the campaign extended beyond the runway with DOOH screen content at participating airports, an exclusive airport pop-up featuring reimagined aircraft chairs as luxury design pieces, and a limited-edition art book—titled Flying You in Style.